Built for agencies, by agencies

Built by agency owners.
For agency owners.

DarkHorse AMS wasn’t dreamed up in a software boardroom. It was built by working agency owners, inside a live agency, to run an agency — CRM, comparative rater, commissions, COIs, a client portal and more — then opened up to every independent that wants a system made by people who actually do this job. Deployed on your own server, branded as your agency, and run for you.

🔒 Your own server — you own your data 🎨 Your brand, not ours ⚙️ We deploy it for you
crm.youragency.com
DarkHorse AMS dashboard — real screenshot, not a mockup
Real screenshot — not a mockup
Built by agency owners — running every day at Signature Insurance — a working, in-production independent agency, not a demo.
Built for agencies, by agencies

Not built by a software company. Built by an agency.

Most agency software is designed by people who’ve never written a policy, chased a certificate, or reconciled a commission statement. DarkHorse AMS is the opposite.

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We run an agency on it

It’s the system behind a real, working independent agency. Every screen gets used by producers and service staff before it ever reaches you.

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Every feature earned its place

Nothing here exists because a product manager wanted a checkbox. It exists because an agency hit a wall and needed it fixed.

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You talk to an agency owner

Questions, requests and demos go to someone who knows what a bad renewal week looks like — not a sales rep reading a script.

The big-vendor AMS wasn’t built for you. This one was.

No slideware

This is the actual product

Every screen on this page is a real screenshot of DarkHorse AMS running — nothing staged.

crm.youragency.com/clients
DarkHorse AMS client list — real screenshot
Everything in one place

The tools an independent agency actually needs

No duct-taping five subscriptions together. It's all one system — and it's all yours.

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Comparative rater

Quote personal auto & home across your carriers in one shot, premiums side by side.

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Full CRM

Clients, policies, documents, leads and pipeline — the whole book in one searchable place.

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Commissions

Statements parsed automatically, splits calculated, a producer report that always ties out.

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COIs & certificates

Issue ACORD 25 certificates in seconds — or let clients self-issue from their portal.

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Carrier downloads

IVANS and nightly document harvest file dec pages straight onto the right client.

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Client portal

Your customers log in to view policies, grab ID cards, and request certificates themselves.

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Agent mail

A full email client built in, in your agency's colors — desktop and mobile.

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Retention on autopilot

Birthday & holiday touches, renewal check-backs and thank-yous, sent for you.

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AI assists

Import a quote from a photo, look up a business, parse a document — built in.

Live in days, not months

How it works

You focus on the agency. We handle the software.

Tell us about your agency

A short setup form — your brand, your carriers, your logo. We even move your existing book over.

We deploy your CRM

On your own server, branded as your agency, with your quoter and integrations wired in. You get logins.

You run your agency

One monthly fee, everything included, updates pushed automatically, real support behind it.

One platform fee — no add-on maze

What's included, standard

Every DarkHorse AMS install ships with the full core platform. A few power features are optional add-ons — no surprise line items.

Clients, policies & documents
Comparative rater
Commissions & reports
COI generation
Carrier downloads (IVANS)
Client self-service portal
Agent mail client
Document harvester
Renewal check-backs
Birthday & holiday emails
Incoming-call pop
Business lookup & AI assists
No games, no "call for pricing"

$250/month. That's the whole price.

Most of this industry hides its price behind a sales call. We don't — it's right here, and it's not going to change once you're on the phone with us.

$250/mo

Flat. Everything in "What's included," standard.

  • ✓ No setup surprises — one-time fees only for data migration or email setup, quoted upfront
  • ✓ No per-agent tax, no "starter/pro/enterprise" maze
  • ✓ Direct line to the developer who builds it — for ideas, upgrades, or when you just need help, not a ticket queue

Doesn't include your own Quotamation API contract, or — if you turn on the commercial rater — your Bold Penguin appointment. Those are between you and them.

Ready to buy → Got more questions? Schedule a demo
See it live

Book a walkthrough

Tell us a little about your agency and we'll give you a live tour of DarkHorse AMS — and talk through exactly how a switch would work for you. You’ll be talking with an agency owner, not a sales rep.

  • A real, working system — not slideware
  • See your own branding on it
  • Straight talk on data migration & timeline

Schedule a demo

Pick a time — a 45-minute walkthrough over Google Meet.

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Request received!

Thanks — we'll be in touch within one business day to set up your walkthrough.

Let's get you started

The basics — then you're straight into setup: connect your bank, e-sign, and tell us about your agency.